Tag: blogging

Fed is best | Weeknotes 5/6/23

I’ve been really swamped at my day job for the last few months, and, surprise, my routines have suffered. But a huge project I was working on just ended, and things should revert to something like normal. But the end result is my writing practice has suffered. I have still sent my newsletter each week, even if I have sent it late twice. People were kind enough to not remark on that. 

In the neurodivergent world, we have a saying that, “Fed is best”. Sure, it might be nice if you made a wholesome, nutritious, well-balanced meal for your kids with organic ingredients. But if you just don’t have the spoons, or the finances, or the time to do that, it’s better to feed them frozen fish sticks and boxed macaroni than to let them starve because you don’t have the bandwidth to do what you want to do. 

Like many folks with ADHD, I feel a great deal of internalized shame about how I show up in the world. I have let many people down, many times, over the years because of my struggles with executive function. So I am always very aware of deadlines, and they both are essential for my functioning and a source of a great deal of anxiety for me. 

In the past, if for some reason I couldn’t hit send on a newsletter on Monday, I just skipped that week. This made me feel shame twice – once for missing the deadline, and another for sending nothing. But, the reality is that even my most ardent fans – both of them – are not sitting there, staring at their inbox on Monday morning, waiting for my email to show up. It will be OK if it showed up Tuesday morning. The world won’t end, and most folks don’t even notice.

Fed is best. 

The Vault

I have been writing publicly for decades. Because of platforms shutting down, industry consolidation, and unpaid web hosting bills, some of that is no longer online. Besides, as the newspaper of my youth used to say, “If you haven’t read it, it’s still news.” So I’m republishing things that aren’t available elsewhere so I can link to them in the future and make them available for a new generation of readers. They are on a section of the blog tagged as “The Vault”.

Some of it has held up remarkably well. I am doing some light editing to bring things into current style requirements, but mostly I’m leaving it alone, so I can have a conversation, as it were, with the Hugh of 20 years ago. 

Google Docs

I’m trying to learn ways to streamline my inefficient, cobbled together over decades workflow. The pandemic broke many things, including most of my coping mechanisms. The combination of that, plus having a job where I am not 100% in control of my time (I know, poor baby) means I have had to reconfigure lots of things over the last year. 

Like, for almost 20 years I have written blog posts in MS Word, then copied and pasted them into WordPress. This is terribly inefficient, and pretty much means I have to be at my desktop to write. But it has worked for me all these years. I saved those files to Dropbox, so I could edit them either on my desktop or laptop, but it was still clunky. 

Recently I have begun using Google Docs for my blogging (and other writing). I have used Google Docs for years, but primarily as a means of collaboration. But I am trying to simplify workflows and the number of programs (and subscriptions!) I use. 

This add-on for Google Docs allows you to write, format and even put pictures in a Google Doc and then import it to your WordPress backend as a draft post. Note: It says it’s for WordPress.com, but if you use self-hosted WordPress and have it tied to a WordPress.Com account (as you do if you use Jetpack or Askismet) it will still work. It’s a game-changer. 

Personally

I’m working my way through the Rivers of London novels of Ben Aaronavitch. He writes London mysteries with some light fantasy mixed in. A friend recommended it and I’m hooked, I think.

I’m also dipping in and out of Orwell’s Roses, by Rebecca Solnit. Hope and beauty during the rise of totalitarianism? Yes, please!

And I’m car shopping. I hate car shopping. I hate everything about it. Exactly zero part of it gives me joy. In fact, it fills me with anxiety. I picture this going very wrong and then I have a car I hate and yet still owe money on for years.

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Thank you for reading. This website is free and ad-free because of the support of my members. Or, if you want to say thanks for this post, you can just buy me a cup of coffee.

Friction | Weeknotes – 3/31/2023

(This is a weeknote: a weekly update of the behind-the-scenes work and thinking that goes into being an independent web publisher. You can read past weeknotes here)

In Consistency is Easier Than You Think, CJ Chilvers writes about how consistency wins, more often than not. What I love, and what I have been wrestling with on my own work, is his thinking about the things that get in the way of his publishing on his blog consistently. He makes a list of things that get in the way of a regular publishing schedule that is pretty much the same list I have in my head.

Strip everything away that poses a threat to consistency.

  • Photography decisions
  • Design decisions
  • Aggregation decisions
  • Over-editing
  • Content length
  • SEO considerations
  • Email deliverability optimizations
  • Social integrations
  • What’s personal vs. what the audience wants

The last two weeks in particular and this year in general have been about paring down my online work.

It’s worth noting that virtually none of these were problems in 2005. Back then, we just posted things on our blog. Maybe 3 sentences. Maybe a picture. People read via RSS, or they just periodically checked in, as we do with social media now.

Social Media is a hellscape that has a lot to answer for, but one thing they have done remarkably well is reduce the amount of friction in sharing the things you make.

I moved my blog earlier this month from Humidity and Hope to the oldest URL I own – hughlh.com. I got a Twitter account sixteen years ago this month, back when it was easy to get the username you wanted. I got hughlh, which has been my preferred username ever since. I bought that domain name shortly after.

I shut down the site Humidity and Hope because it was limiting – I want to write about more than how to live a good life in the Deep South, which had led to my creating other sites and platforms, but each of those demanded maintenance, so they became chores and added friction to the process, which meant I didn’t write…

So, right now, my online platform looks like my personal website, this blog, and a weekly newsletter. Blog posts are crossposted to a variety of platforms (see the list in the sidebar –>). Right now, some posts will be published in full on my personal Facebook page, but you can’t count on that. If Facebook is your primary platform, you should “like” my professional page over there, where each post is autoposted.

I have had things hosted at Name.com for years, but over the last few years their customer service has gone way down. They hid the phone numbers, email tickets take days to get a response – not ideal when you have an outage – and God help you if you try to use their chat with an agent feature. When they screwed up something as simple as a URL redirect, I had had enough.

I moved my blog’s hosting over to Namecheap, which has 24-hour chat and their WordPress hosting packages still give you FTP access, which name.com didn’t do.

There is a lot of information out there in the world about hosting options if you want to spend real money, but we small-timers don’t need much beyond a shared hosting account. Namecheap should do me fine until the New York Times links to me and I go viral and my whole website crashes from the struggle. I dream of problems like that.

Fewer, Better Things

I took a month off of writing. I don’t know that I’m really ready to start back, but taking time off always scares me somewhat – I am always afraid that if I don’t start back, the words will quit coming.

And that would be unbearable.

Which is why, on this muggy but clear January morning, I’m writing on my laptop, in a nice room in a nice hotel on St. Charles Street in New Orleans. I had to come down yesterday afternoon for a meeting, and later this morning I will go to another meeting before I drive the three hours home. And this morning, I walked along the Carnival route on St. Charles, read the old plaques, sipped my cafe au lait, and spent some time in my head.

A thing I’ve been thinking about while not writing has been, ironically, about my writing. Or, more properly, my Writing. That’s how I think of my public-facing words, the part of my brain I share publicly with you all – it’s Writing, as if making it a proper noun imbues it with importance and stature and makes them somehow more than the rantings of a 50-year-old man with an aching back and stiff joints.

So, the Writing. As I have alluded to elsewhere, I need to scale back. A persistent problem I have is that I get bored, so I start new projects. But new things require upkeep, and one day you wake up with a blog and two newsletters and a membership program and a birdcam and a full-time job and a part-time job, and all the while, you are trying to be a good citizen and a good spouse, and it all gets to be too much.

So, periodically, you have to clean up the mess you’ve made.

That’s what I’m in the midst of doing now – cleaning up the mess. And cleaning up messes take time. I didn’t make it all in one day, and it won’t get cleaned up in one day.

For now, it makes the most sense to restrict my public-facing writing to just two outlets – my newsletter and my blog. I have written the newsletter reliably and consistently for nearly eight years now -I’m not worried about my ability to keep that up. It will shift and change somewhat, as it has for the last eight years, but it will still come out Monday mornings and will still seek to point to the beauty that is always there, no matter how well hidden.

And I love having a blog, a corner of the internet that is just mine that isn’t subject to the whims of algorithms and corporate priorities. But the blog will change: It will become less formal, less complete, and more frequent. A lot of the current format – such as long posts with leading photos and well-defined categories, are the result of business decisions and not artistic decisions. The corporate owners of the various social media outlets have taught us – trained us, really – to write for machines and not people. They have shaped us to be content creators, not humans who dream, cry, hope, and fail.

I do not like that at all.

So now I will blog for people. Expect more frequent but shorter posts. Expect some syndication changes as well – the amount of work it takes to do it the way I currently do is unsustainable.

Sustainability has become more important to me these days. It turns out I want to neither burn out nor fade away – I want to keep going, keep writing, keep sharing, keep growing, and keep learning. But I no longer want to be a product, a “content creator”, a machine writing for machines. I want to do fewer things better.

One Year

A year ago today, I bought the domain name for this website, Humidity And Hope.

Yesterday was the 9th anniversary of that time I was threatened with arrest for feeding hungry people.

Those are not entirely unrelated facts.

In the aftermath of that day 9 years ago, my visibility skyrocketed. A fair portion of the people who read my stuff now came to know who I was in the aftermath of that day. I now had a “platform.” I was, at the time, responsible for fundraising for the small nonprofit that I had founded that would eventually serve more than 300 meals a day, and that would start what was at the time the only faith-based LGBT-affirming day shelter for people without homes in the state. A lot of people depended on me. I felt a lot of pressure to write about my work.

For the next five years, I wrote almost exclusively about faith and justice issues, especially as they related to poverty and homelessness. A lot of people still wish I would write about those things. Recently, I asked my Facebook timeline what I should write about on this blog, and more than ⅔ of the suggestions were faith/justice related.

But here’s the thing: I’m not really interested in writing about those things. But I’m very interested in doing those things. Not to say, “Hey, look at me – see this good thing I’m doing,” but because I believe that doing those things is how I want to live.

I don’t know that we need more people, especially guys, even more especially white guys – writing about what people should believe. But more than that – I am not convinced it matters at all what you believe.

I will go even further: I think that there is nothing more useless to the world than what you believe, and there’s nothing more important to the world than what you do.

I wanted a place to write about doing. Not about why you should feed the hungry, or a place to share my sermons, write about how evil the religious right is, or whatever other God-talk people would read. I don’t think in those terms anymore. I actually think it’s all God-talk.

The work I have done feeding the hungry and building the wildlife pond in my backyard comes from the desire – the mandate – to assist creation in flourishing. My time spent preaching sermons and my time walking along the creek by my house are both done in service to God. Whatever God may need from me, none of it is for me to come to God’s defense. However, the turtles and frogs are not as resilient and need my help much more.

In short, I wanted to write about my attempt to live a complete life. What does it mean to live a good life? What is required? What would that look like? I wanted to write about that.

I didn’t think it would be simple. It would be wide-ranging but centered around trying to be a certain type of person in a certain context. And for me, that context is the Deep South, which is my deepest identity.

So, over the last year, I have written about cornbread and gravy and depression and hope and birds and frogs and nature and travel and death and attempts at suicide and also about trying to live. I have published 216 posts containing over 175,000 words. I’m proud of all of them. Not because it’s the best writing I’ve ever done, but because it was all real. There was no agenda behind any of it other than to say, “Here I am. This is what I do and how I want to live. You might be interested.“ The last 12 months of publishing here have been the source of the most genuine writing I have ever done.

I’m not sure what this place really wants to be yet. But I think it’s beginning to come together. I know I’m glad I’m doing it. I’m glad I get to do it. And I’m glad you’re here.

It means more than you know.

The Whole Story

Some years back, my wife and I were in the grocery store. It was our regular grocery store, and we were just going down the aisle, discussing groceries and putting things in the cart. The store was busy, but not unduly so.

A woman I had never seen before came up to us.

‘Hi, Hugh. Hi, Renee!”

I had no idea who this person was. I looked at Renee. She obviously had no idea who she was, either. Our confusion must have been evident.

“Oh, I’m sorry. My name is Maria. I go to [large church I had spoken at the year before], and I follow you on Facebook and read your blog and newsletters.”

I’m always a little uncertain about what to do next. I thanked her for reading my stuff.

“It sounds like you had fun at the beach. And what a cute beach house! And I hope Felix [our cat] is doing OK after that scare at the vet last week!”

She was harmless. But it felt just a tad creepy. It was the first time I had really experienced what I have come to call the “knowledge differential.”

In the first lines of Walden, Thoreau said, talking about his writing in the first person: “I should not talk so much about myself if there were anybody else whom I knew as well. Unfortunately, I am confined to this theme by the narrowness of my experience.”

Like Thoreau, I only know myself well, and even that knowledge evades me at times. I write from my own experience and only feel qualified to tell my own story. The advantage to this is relative expertise on the subject matter, but a disadvantage is that our relationship – mine and yours – is asymmetrical.

You know a lot about me. You don’t know everything because I have boundaries, but my life is well documented. Frequent readers know my cats, hobbies, favorite candy bar, anxieties, hopes, and goals. There are probably 75 of you I know some amount of stuff about. For another couple of thousand of you, I know (or at least have) your email address. And that’s about it.

This asymmetrical quality sometimes makes having friends really difficult. But not as difficult as making friends.

* * *

I was in a strange town on the East Coast for a few days, and I had mentioned in my newsletter that I would be in this town and was happy to grab coffee on a given day if anyone was game. This is how I ended up across the table from Steve.

We have an hour or so, and I recognize him from his Facebook profile picture when he shows up at the coffee shop. I ask him a question or two – the sort of small talk you do when getting to know someone – and then, in response to something he says, I begin to tell him that I can relate because of this thing that happened to me.

He interrupted me.

“Yeah, I know that story. I read about that when it happened.”

He then asked me a bunch of questions about that thing, including some that were boundary crossing. The next 45 minutes felt like an interview. When we left to go our separate ways, he took a selfie with me that went on his Instagram, and then he told me that he was my biggest fan.

Maybe it’s my age, but I always hear that line in Kathy Bate’s voice.

* * *

It’s weird, this asymmetrical relationship we have, you and me. When I run into people I have not seen in ages, they tell me about things that happen in their life, and then they comment on my life – they mention the trip I just went on, my depression struggles, and my cats. I hesitate to mention things I have written about because I don’t want to repeat myself if they already know, and I don’t want to assume they read my stuff (how annoying is THAT guy? “As I said in chapter 9 of my latest book, …”).

And so, when I meet people for the first time, I find myself reluctant to bring up my writing. Like I want to have a person in my life who is not a consumer of my words, who only know the IRL version of me and not the curated version, who only knows what they observe and can gleen. Friends who never worry if I am going to write about them. Friends who get excited when I tell them about the big thing that happened to me and who don’t already know how the story ends.

I’m not complaining. I signed up for this gig. I enjoy writing, and I write confessionally and openly. I enjoy it. It’s changed my life. Hell, it’s saved my life.

But it’s important for you to know that the Hugh you know from here is curated. I mean, it must be, by definition. So you don’t know if we would be best friends if we met. Maybe I chew with my mouth open, and that would annoy the hell out of you. (I don’t, but it’s an example – just go with it).

And I guarantee that you don’t know the whole story.

The Hughniverse

Let me tell you the backstory behind this post.

A few months back, I was holding office hours for people on the membership team. I mentioned the wide-ranging projects I am working on that they are supporting, and I jokingly called it my empire. He laughed and said I was creating a Hughniverse.

I am a sucker for puns on my name.

Then, a few weeks ago a close friend made something pretty amazing, and I mentioned it in The Hughsletter. Later, when I was talking to her, I mentioned I had shared it in my newsletter, and she said she hadn’t seen it. It turns out she hadn’t seen it because she didn’t even know I have a second newsletter called The Hughsletter (again, I love puns on my name).

I am the worst promoter of my work, but even I recognize that of the literally billions of people on the planet who did not read anything I wrote last year, the most common reason they didn’t wasn’t that they don’t like my style, or they disagree with me politically or any other logical reason, but because they simply do not know I exist.

So, here is an up-to-date list of the projects I am currently working on. At least this way, I can say that I told you.

The Membership Team

The more than 120 folks who pay contribute between $5 and $25 a month to keep the bills paid around here. Literally, everything springs from this – they pay the hosting and the internet domains and the subscriptions for the software and, not incidentally, for my time when I am writing jibber jabber on the internet instead of doing something else.

They also serve as an advisory board of sorts – they know about projects before anyone else, and I seek their input on directions I am considering. They get the satisfaction of knowing that because of their support, I get to keep making cool stuff.

Food is Love

This is the narrative cookbook I am writing in partnership with the membership team. They are getting a chapter a week delivered to their inbox as I write this, and then I take their input and feedback and will edit it down and publish a physical book this winter.

We are a ⅓ of the way through this project. So far, members have gotten the stories (and recipes) behind such things as fancy rice, Salisbury steak, pulled pork, and Aunt Louise’s chicken soup. And this winter, when I do get the physical book made, they will all get free copies.

Membership has its privileges. If you aren’t a member, you can buy it when it comes out.

My Blog

I continue to post on my blog two to three days a week at Humidity and Hope. My most read post over the last 30 days or so was my story of our ragtag rescue cat Pepe.

Links to the new posts are posted in several places: My Facebook page, Twitter, and Tumblr. I also publish a full RSS feed if that is your jam (it is mine!). If you don’t know what RSS is, here you go.

And I publish the entirety of the text of most blog posts on my Facebook profile page as a public post. I want everyone to have the opportunity to read my stuff, despite the fact that it probably costs me subscribers by not forcing Facebook readers to click through.

The Hughsletter

This is the accidental newsletter. Back in August of last year, when I began blogging regularly again, I set it up so people could get an email whenever I wrote a post. So far, so good. But then I began publishing multiple times a week, and people freaked out a little and asked if they could just get one email a week from me with links to everything I wrote that week.

So, I did. Then I would think of other things I had seen or liked that didn’t really merit their own blog post but that I thought would appeal to people who like my blogging style, so I added those links. Or I would mention a follow-up to a previous post I knew they had read. Before long, it was its own thing.

This is my most personal publishing venture. It’s the smallest audience, so it feels like talking to people I know rather than the internet at large. You can sign up or peruse the archives here.

Life is So Beautiful

Every Monday morning, I wake up, make coffee, and then sit down and write an email to several thousand folks in at least five different countries. I write a blog-length reflection on where I see beauty in the world right then, and then I share links to five things I had seen that week that struck me as beautiful. Because the world is beautiful, but sometimes it’s hard to notice it.

And I’ve been doing it for seven years. It’s my biggest project, in terms of readers, and my longest-running one. You can sign up or peruse the archives here.

Whew.

That’s a lot. There is talk of other things in the works. I’m working on an idea for the next book I will serially write like I am this one. There is talk of a podcast. I want to set up a live streaming cam on my birdfeeder and pond. I will get to it eventually. Or not. But I am having a blast, regardless.

Thanks for reading my stuff. It means more than you know.

Membership Month

Sunday, June 5th, is my birthday. I will be 50 years old. Yes, I know, I seem young and sprightly, but trust me, that is just the Tylenol talking. In any event, the last year has been my most creative year ever.

Over the last year, I launched a new blog, Humidity and Hope, on which I have published 186 articles just since October, consisting of more than 152,000 words. I published my weekly newsletter, Life is So Beautiful, where every Monday morning I send a short (previously unpublished) essay and five links to beautiful things to thousands of subscribers. And I launched The Hughsletter, my personal newsletter, where I share what I’ve written that week and links to cool things I’ve found.

And now I’m launching something new: A membership program to support my work.

Figuring out how to monetize this sort of work is hard, especially if you have scruples. I don’t want ads everywhere, scraping your privacy. I don’t want to limit access to only people who can afford it, like a paid newsletter. And all of this *waves hands* costs a lot of money to do – my email service alone is hundreds of dollars a month, whether I send anything or not.

I’ve had a Patreon account for years, but we are transitioning from it to a simple membership program: People who want to support my work, who want to keep my public work free and ad-free, and who want more of my work in the world can contribute as little as $5 a month and help make that happen by clicking here.

One more thing, related to this: Just like there is Pledge Week at NPR, June is “Membership Month”, because of my birthday. I will be making a big announcement next week about a secret project that is for members-only, for example. And I will each week, highlight more of the creative work I do, made possible by the members who support this work.

And to the existing members who all kick in to keep this train going: Thank you. Seriously. I could not do this work without you.

The Notebook

There are some authors who were made for audiobooks. They are more spoken word artists than true writers.

Rick Bragg is one of them. Another is David Sedaris.

Like many people, my introduction to Sedaris was through This American Life, when he reads excerpts every Christmas from his essay The Santa Land Diaries. At the time, I lived in Raleigh, NC, where he grew up, so there was the additional level of cool because I knew many of the places he mentioned, and often ate at the IHOP where he stayed up late and wrote while in college.

As someone who writes and tries to tell stories, another thing I like about David Sedaris is that he basically writes about himself. He does do occasional fiction, but it isn’t his strong suite by any means: He is at his best when he is talking about himself, and the world as he observes it.

In his essay Day by Day, found in the collection Let’s Explore Diabetes with Owls, he lays out his process:

  • Keep a notebook with you all the time, and make notes about things you find interesting.
  • The following day, refer to your notes to write a diary entry, fleshing out details while it’s still fresh in your mind.
  • Periodically review the entries for items that merit fleshing out into stories
  • In front of live audiences, read the stories out loud and get feedback, which you use to edit the stories.

In short, it all starts with a notebook.

Trying to blog daily while living with ADHD in the middle of a pandemic ain’t no joke, y’all. I will have really cool ideas while on a walk, or while doing something else, and will think, “That’s it. That is what I will blog about. But then I sit down in front of my computer tomorrow to write one of the 8 things I have committed to write this week, and suddenly, I got nothing. It’s like every single thing I wanted to talk about is gone.

So, I bought a notebook.

It’s a simple pocket notebook, roughly the size of an index card, which I carry in a leather wallet I bought for the purpose. There’s room for a pencil in there, too, and when inspiration hits me, I stop and make a note. But really, I think any sort of notebook would do, as long as you remember to carry it with you. Thus the wallet, as I need my license and debit card, so this way it’s all together.

Should this notebook ever be stolen, it will make no sense to anyone. For instance, the entry that led to my post I called No Man’s Land literally says:

Pool, skylight, abundance

20, 21, 22, Thunk!

Guy splashing in next lane

And that’s it. I sat down in the locker room at the gym and scrawled it down as soon as I got back in from the pool, and the next day, that was the backbone of my entry.

So, that’s what I do now: I scribble in a notebook. Yes, I know you could do this on your phone, but I really hate writing on my phone. Like, really. I also forget it’s there. All the apps on my phone – it’s like they are not there – that whole object impermanence ADHD thing. But with a wallet in your pocket, it’s somehow more real, and I don’t forget it.

Yesterday, I was thought about something else to write about, and when I pulled my notebook out, I thought, “I could write about this notebook habit!” And wrote the following entry:

Carrying a notebook!

And that is this post.

On Branding

People who know me well know how much I love Jacques Pepin. If you do not know, he is a classically trained French chef, who began his apprenticeship in France at the age of 13, who worked in Paris and the was personal chef to three French Presidents, including Charles de Gaulle. Eventually, he would move to the US in 1959, would work at La Pavilion in New York City, and was offered the job as chef to John F. Kennedy when he was President.

Pepin turned him down, and instead went to work designing menus for Howard Johnson’s. which was then the largest chain of sitdown restaurants in the country. Imagine turning down the opportunity to be the White House Chef to work at Applebee’s, say.

When asked in an interview why he turned it down, he said, “Be chef to a President? I had already done that. I wanted to do something new.”

I’ve always admired him for that. To not take himself so seriously. To be willing to put aside the accolades and to be so self-confident that the prestige doesn’t matter to you. To be content to have “done that” and to try something new, something that isn’t what people expect from you.

I have blogged, off and on, for 19 years, for myself and for organizations and companies I ran. Then since 2007 I have been active on Social Media, for the last 5 years or so most heavily on Facebook. And all of those forms of online expression benefit you most when you “brand” yourself. When I started blogging, I ran a small bookstore, and so I wrote mostly about that, and so I was branded as a “bookseller”.

When I moved to North Carolina to start a homeless ministry, I wrote about issues of homelessness and faith and issues like LGBT rights and racism that intersect with homelessness, and became branded as that guy. The last 3-4 years I did that work I had begun to be sought after as a trainer and speaker on those issues, and was pastoring a weekly worshipping community made up of people experiencing homelessness, and someone called me the “pastor of last resort” and I got branded as that.

But even normal people get branded these days. I have a friend that curses like a sailor in person, but she won’t use swear words on Facebook.

“People wouldn’t expect me to do that there”, she told me.

In other words, it would be off-brand.

An early influence on my understanding of ministry was a white Mississippi Baptist preacher named Will Campbell. He was one of those larger than life characters that thrive in the Deep South, a Baptist preacher who smoked cigarettes, drank bourbon and cursed a blue streak. But he also did some of the most important behind the scenes work in the Civil Rights movement, and wrote a book that called out the mainline white church back in the early 1960’s.

In an article about Will in Rolling Stone back in 1990, there is this paragraph:

He does not like to be called the Reverend Campbell because “it sounds condescending and a bit imperialistic. Some people call me a counselor,” Campbell says, “but it’s such an arrogant concept—like I can do something better for you than you can do for yourself. I’m not a reverend, and I’m not a counselor. I’m just a preacher.” Even the word ministry gives him trouble. “I don’t really have a ministry,” he insists. “I have a life.”

Over the last month, I have blogged every day, without a theme. Some days I talked about my struggles with ADHD, and other days I shared a childhood memory or talked about Southern food traditions or shared something that happened to me that day or wrote something somebody found inspirational or just told a funny story.

If I were smart, I would only write 3 times a week about, say, Southern food, and have beautiful images and printable recipes and put together a collection and then a cookbook and start a podcast where I interview other white dudes (because aren’t most podcasts basically white dudes interviewing other white dudes?) about food, and before you know it, I would be a “brand”.

I watched a YouTube video the other day where some influencer was tending to his backyard chickens, and his 10-year-old daughter was with him, and he put the camera in her face and she knew exactly how to mug for the camera. She was being trained to be a brand at 10 years old.

But in a world where everyone is trying to put a label on you and put you in a box, to refuse to stay in their box is a political action. I keep a file open on my computer, and most days I jot things in it. Like a running journal. On January 1 of 2021, I wrote:

I wrote exactly 2 things on my blog last year. Just 2. Part of that is Facebook cannibalized my blog, part of it is that the newsletters took another part of it, but mostly it was that I was unsure what to write about. Branding and all. So to hell with branding. I will write about walks, and spoons, and woodworking, and gardening, and depression, and food, and sermons and all of it.  I don’t have a ministry – I have a life, as Will C said. Publish and be damned.

It took me a while to get there, but this blog is the result of that entry. This blog is intentionally unbrandable, because it is not a brand – it is my life. I am funny, and angry, and sentimental, and Southern, and opinionated about cornbread and beans and a sucker for Christmas and cynical of all of it. This blog is about all of those things, because it is the story of one guy who is trying to live a good life.

To paraphrase Will Campbell, I don’t have a brand. I have a life.